Core values

We publish easy to use and best practice tools that make coaching and learning sport effective and fun. Our products are intended to:

  • Raise standards
  • Promote the power and responsibilities of sports coaches and teachers
  • Make coaching enjoyable and rewarding
  • Encourage active participation in sport for all ages

Our coaching advice tends to follow the “player-centred” approach, with an eye on long term athlete development (LTAD) for the players, and continuing professional development (CPD) for the coaches.

What we are not about! →